Driven Innovation Front and Centre With The Launch Of The Galaxy S26 Series & Galaxy Buds4 Series and the New Galaxy Club

SYDNEY, March 2, 2026 /PRNewswire/ -- Samsung Electronics Australia recently unveiled the new Galaxy S26 series and Galaxy Buds4 series, marking a new phase in the era of AI.[1] With this launch, Samsung delivers mobile and audio experiences designed to make the everyday more effortless.

Also being launched for the first time in Australia is the New Galaxy Club, a loyalty program bringing together future value and added device comfort in one integrated experience. Commenting on the launch, Eric Chou, Vice President of Mobile eXperience, Samsung Electronics Australia says, "We are thrilled to launch a new wave of products – the Galaxy S26 series and the Galaxy Buds4 series, both of which have been designed to marry hardware excellence with AI innovation.

"These new devices seek to provide Australians with intuitive personalisation, as Samsung's AI strategy is built around three principles – reach, openness and confidence – designed to move AI from experimentation to everyday reliance. We understand that consumer confidence extends beyond education, privacy and security, to added device comfort too, which is why we are proud to launch our New Galaxy Club program.

This new loyalty program sets out to enhance Australian consumers' experiences by providing Samsung Care+ alongside a means of keeping the most up-to-date hardware in the hands of those who want to stay on top of the latest releases." The introduction of the New Galaxy Club[2] Samsung launched its new upgrade and protection program that puts Galaxy fans and its most loyal customers first – the New Galaxy Club.

The initiative aims to rethink how Australians upgrade, by providing future value from day one and simplifying the move to the next eligible Galaxy between nine to 13 months after signing up to the program. Upon signing up to the New Galaxy Club, Australian consumers will get back up to 50% of their device's recommended retail price.

If consumers choose to upgrade between months nine and 13, that value can be used toward an eligible next-generation Galaxy device. The program also includes Samsung Care+, providing added peace of mind and support throughout ownership, via access to repair services, replacement options and expert assistance.

New Galaxy Club will bring together guaranteed future value and Samsung Care+ in one integrated experience, with the aim to help reduce disruption and downtime. New Galaxy Club is available on a monthly subscription or 1-year upfront payment option with purchase of the Galaxy S26 series exclusively on Samsung.com/au[3].

The Samsung Galaxy S26 series As leaders in hardware and innovators in AI, Samsung launched the Samsung Galaxy S26 series – the Samsung Galaxy Ultra, available alongside the Galaxy S26+ and S26. Understated in design, with ground-breaking intelligence powered by Galaxy AI that is now intuitive, humming in the background and proactively providing prompts or suggesting action.

The Galaxy S26 Ultra has been designed to simplify the tasks we encounter on a daily basis. This ranges from managing your schedule, to capturing content. The integration of more intelligent AI agents alongside Samsung's most powerful camera offers users more refined night photography, better defined photos and videos, a powerful customised chipset, and super-fast charging to increase performance.

With data privacy and security a key priority for Australians, the development of a new built-in Privacy Screen works to unlock a new level of reassurance. Fast charging and the slimmest form factor to date provide a combination of the hardware and software innovation that aims to set new industry benchmarks, and greater ease and enjoyment for Australians.