Demivolt logo
Log in

Nearly Half of US Small Businesses Willing to Pay for Digital Payment Tools

Published 1 day ago

A survey of 412 US SMBs reveals 46% would pay for digital payment tools, with flexible timing, fraud protection, and fast approval ranking above traditional rewards.

Nearly Half of US Small Businesses Willing to Pay for Digital Payment Tools

SMBs Prioritize Operational Control Over Rewards

Small and medium-sized businesses increasingly view business credit cards as operational tools rather than reward vehicles, according to new research from PYMNTS Intelligence and Mastercard.

The study surveyed 412 SMBs across the United States and found that practical features — digital access, payment timing flexibility, fraud protection, and fast approval — consistently outrank traditional cashback or points programs.

Business owners want greater visibility into their finances and the ability to adjust payment schedules based on cash flow, treating their card less like plastic and more like a financial dashboard.

Top Features Businesses Will Pay For

The research identified digital tools as the most valuable paid feature, with 46% of SMBs willing to pay for enhanced digital capabilities. Nearly as many — 45.8% — would pay for the ability to adjust payment windows based on revenue cycles.

Fraud and cybersecurity protection appealed to 43.3% of respondents, while 42.9% valued business experiences such as networking, education, and supplier connections. Fast approval processes attracted 41.9%, and 40.2% wanted the option to split purchases into installments.

Dispute resolution remains a core use case for credit cards: 63.1% of SMBs said cards are the most suitable method for disputing transactions and recovering funds.

Sector and Size Shape Priorities

Payment priorities vary significantly by industry and company scale. Construction firms typically favor flexible credit terms and rapid approval, while retail businesses show stronger interest in integrated tools and business experiences.

Professional services firms emphasize security and operational efficiency more heavily. Larger SMBs tend to demand greater control and visibility into spending, while smaller firms prioritize easier access and more hands-on guidance.

Rural and cash-dependent businesses often still prefer live chat, phone support, or in-branch assistance, even as self-service digital applications ranked first overall. The most effective approach may combine streamlined digital onboarding with accessible human support.

Practical Demand Creates Clear Opportunity

The findings suggest SMBs are not seeking novelty for its own sake. Instead, they want products that address specific pain points: managing cash flow, reducing fraud risk, and operating with greater confidence.

For banks, card issuers, and fintech providers, the opportunity lies in building solutions that solve real operational challenges rather than layering on features that sound innovative but don't address day-to-day needs.

The shift reflects a broader trend in business payments where control, transparency, and timing matter more than accumulating points or miles.

Source

Original coverage by PYMNTS.

Use the button below to read the article on the publisher website.

Read on PYMNTS