Zocks Brings AI Assistant to Founders Financial's Advisor Network

AI-powered financial services platform Zocks has teamed up with independent broker-dealer and registered investment adviser Founders Financial Securities. Under the agreement, Zocks becomes part of the TRU Enterprise OS technology suite that Founders makes available to all its member advisors throughout the United States.

The San Francisco-based company's platform captures details from advisor-client conversations and transforms them into structured data. It then syncs that information across portfolio management, CRM, and planning systems — including Salesforce, Orion, Wealthbox, and more than 370 fields in eMoney.

Advisors using the technology receive comprehensive, up-to-date client summaries ahead of every meeting. After the session ends, follow-up emails, meeting notes, and forms are pre-populated with key details drawn from both the conversation and connected systems.

The automation handles tasks such as meeting preparation, client intake and account opening, and document processing — freeing advisors to concentrate on client relationships rather than administrative work. Towson, Maryland-based Founders cited the depth of Zocks' integrations and compatibility with existing technology as key factors in selecting the platform.

We selected Zocks because it gives our Member Partners more time to do what they're called to do: care for and serve their relationships, Founders CEO Brad Shepherd said.

Beyond individual advisor benefits, the partnership provides Founders' leadership with aggregate data on operational trends. The firm plans to use these insights to support member partners and scale best practices across its advisor community.

Founders recognized early that AI was going to change what clients expect from their advisors, and it chose to equip its entire network now instead of taking a wait-and-see approach, Zocks Chief Revenue Officer Drew DiMarino said.

Founded in 1994, Founders Financial Securities operates as a privately held full-service RIA and independent broker-dealer. The firm provides member partners with solutions and services designed to help advisors run modern wealth management practices at scale.

Zocks demonstrated its technology at FinovateSpring 2026 in San Diego, showing how its AI assistant automates administrative workflows for financial advisors. More than 5,000 firms — including two of the top three life insurance carriers — use the company's solutions. Mark Gilbert serves as co-founder and CEO.