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Yellow Card Acquires Brazilian Crypto Provider GoMoney to Expand LATAM Reach

Published 3 days ago

Stablecoin payments infrastructure provider Yellow Card has purchased Brazil-based virtual asset service provider GoMoney to establish direct operations in Latin America's largest economy.

Yellow Card Acquires Brazilian Crypto Provider GoMoney to Expand LATAM Reach

Yellow Card Enters Brazil Market Through Acquisition

Stablecoin infrastructure company Yellow Card has purchased GoMoney Sociedade Prestadora de Serviços de Ativos Virtuais, a Brazilian virtual asset service provider, though terms of the transaction remain undisclosed.

The acquisition gives Yellow Card its first direct operating presence in Brazil, strengthening the company's footprint across Latin America as it builds out global payments infrastructure.

GoMoney Background and Post-Deal Structure

Established in 2018 and based in São Paulo, GoMoney will continue as a wholly owned subsidiary under Yellow Card's ownership. The founding team will stay on in leadership positions.

GoMoney has submitted an application to Banco Central do Brasil (BCB) seeking authorisation as a virtual asset service provider. The company continues serving customers under Brazil's transitional regulatory framework while the central bank reviews its licensing request.

We have spent the last eight years building a virtual asset service provider business in Brazil focused on using stablecoins as a means of effecting cross-border payments, similar to what Yellow Card has been doing in Africa and globally over the same period

GoMoney founder and CEO Maurício Pires said he looks forward to growing the business across Brazil and throughout Latin America as part of Yellow Card.

Brazil Service Offerings and Integration Plans

Through the GoMoney acquisition, Yellow Card gains capabilities to handle local collections and payouts in Brazilian reais, including transactions processed via Pix, Brazil's instant payment system. The subsidiary will also facilitate stablecoin settlement through a locally registered provider.

These Brazil-specific services will connect with Yellow Card's existing treasury and liquidity operations in other regions, creating a unified cross-border payments network.

Strategic Rationale for Geographic Expansion

Building global financial infrastructure requires compliance with local frameworks, local payment rails, and local expertise and relationships to operate effectively

Yellow Card co-founder and CEO Chris Maurice explained that GoMoney's eight years of Brazil market experience will allow the combined entity to deliver stronger customer value while advancing long-term growth objectives.

Recent Funding and Regulatory Milestones

The Brazil deal follows Yellow Card's $40M financing round completed in August, which included participation from Standard Chartered Bank and Sony.

Yellow Card has secured regulatory approvals and registrations in multiple jurisdictions recently, including Canada, Switzerland, Nigeria, Ghana, and Zimbabwe.

The company also forged a partnership with Mastercard earlier this year to pilot stablecoin-enabled payment solutions across Eastern Europe, the Middle East, and Africa (EEMEA).

Source

Original coverage by Electronic Payments International.

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Read on Electronic Payments International

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