eToro Acquires Argentine Fintech LB Finanzas in Fourth Deal of 2026

London-based investing platform eToro has announced it will acquire Argentina-based financial app LB Finanzas to build a regional presence in Latin America. The Argentine fintech will serve as the company's hub for expansion across the region.

Financial terms of the transaction were not disclosed. The deal represents eToro's fourth acquisition in 2026, following its purchases of crypto wallet Zengo in April, Israeli crypto exchange Bit2C in May, and brokerage platform TradeZero in August.

LB Finanzas provides retail customers with a range of investment and payment services through its app. The platform offers access to stocks, ETFs, cryptocurrencies, and money market funds.

The company also operates accounts denominated in both Argentine pesos and US dollars, blending everyday banking functions with investment opportunities for its user base.

"LB Finanzas and eToro share the same belief: that everyone should have access to the tools and knowledge they need to grow their wealth," said eToro Co-Founder and CEO Yoni Assia. "By combining LB Finanzas' local expertise with eToro's global scale and product offering, we can bring that mission to millions of people across one of the most dynamic regions in the world."

The acquisition gives eToro immediate access to established infrastructure and local market knowledge rather than building operations from the ground up. LB Finanzas' existing customer base and regulatory framework in Argentina will serve as a foundation for potential expansion throughout the broader Latin American market.

Founded in 2007, eToro introduced Bitcoin trading in 2013 and launched a dedicated crypto trading platform in the US in 2019. The company has been actively consolidating its position through strategic acquisitions throughout 2026.

"We started LB Finanzas in Rosario with a simple idea: that any Argentine should be able to invest with the same tools people use internationally," said LB Finanzas Co-Founder and CEO Camilo Cristia. "Joining eToro lets us take that much further. For our clients, nothing changes today. What comes next is more products and more scale with the same team they already know."

The acquisition positions eToro to compete in a growing market for digital investing and financial services across Latin America, tapping into a region with increasing demand for accessible investment platforms and cross-border financial tools.